Thanks to an SEO strategy in French and English, we boosted the visibility of Evry Jewels, attracted qualified traffic and maximized conversions by optimizing product pages for strategic keywords.
Maximize the online visibility of Evry Jewels to attract qualified traffic, increase sales and improve customer retention through an optimized SEO strategy in French and English.
Acquiring new customers
1.38 million new customers856,000 recurring buyersTotal buyers: 2.36 millionNumber of views: 14.14 million
SEO performance
1,235 keywords positioned+10,140 positions earned in search results
Conversions and sales
353.78 million total conversions
Google Ads results & paid advertising
- 129,000 buyers via paid campaigns
- 24.71 million views
- 2.22 million users reached
Email campaign results
77,283 buyers via email campaigns14.14 million views2.69 million users reached
Conclusion:
- SEO and SEA strategy that significantly increased visibility and sales
- Strong customer acquisition (+1.38M) and loyalty thanks to an optimized user experience
- Synergy between organic SEO, paid advertising and emails to maximize conversions